These campaigns prove that bold philanthropy isn’t about writing the biggest check. The best campaigns have vision, creativity, and alignment. Use these lessons to design giving strategies that spark attention and deliver impact.
Patagonia – “The Earth Is Our Only Shareholder”
What worked: Patagonia’s founder transferred ownership to a trust to fight climate change, framing the planet as the company’s only shareholder.
Why it worked: Bold narrative + authenticity aligned with Patagonia’s ethos.
Steal this strategy: Frame your giving with a story bigger than your brand.
Lego – “Build the Change” Education Partnerships
What worked: Lego empowered kids to design community solutions with bricks.
Why it worked: Blended play, creativity, and purpose.
Steal this strategy: Pair your product with a participatory cause where audiences co-create.
Ulta Beauty – “The Joy Project”
What worked: $20M campaign expanding teen mental health services.
Why it worked: Tied directly to their audience and a pressing issue.
Steal this strategy: Anchor giving in an emotional benefit tied to your customers’ lives.
PepsiCo Foundation – “Food for Good” Expansion
What worked: Scaled food access to deliver 50M meals using logistics expertise.
Why it worked: Highlighted capabilities, not just dollars.
Steal this strategy: Ask what unique assets you can contribute beyond money.
Airbnb – “Open Homes for Refugees”
What worked: Provided free temporary stays for global refugees.
Why it worked: Simple, human solution to urgent needs.
Steal this strategy: Use your platform to turn customers into changemakers.
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